Amazon Grocery

As a graphic designer, I created digital and print programmatic signage that highlighted the innovative character of Amazon's new store while adapting the brand's new expression into cohesive visual materials. Collaborating with the copywriter and art director, I ensured seamless integration of brand messaging across mediums, delivering an engaging and impactful customer experience.

Store Renders

Collage of Amazon Grocery stores shows mockups and real photos of the entrance, aisles, shelves and machines.

Signage

Four Amazon Grocery advertisements featuring discounts, grocery items and information about the first-floor store location.

Website

Screenshot of the Amazon Grocery website promoting popular grocery brands, grab & go meals, coffee, desserts, dairy, frozen, pantry & household items.

Digital Menus

Digital menu boards displaying Counter Culture Coffee drink options, pricing, and an ad with information on their seed-to-cup process.

Store Signage

Collage of Amazon Grocery marketing images showcasing soft serve ice cream, ice cream bars, and Counter Culture coffee and their availability.

Credit: art direction @Dana Deneinger, creative director, and Amazon Go!/Grocery Team