Skippy Nut Roll

For the co-branded launch of the classic Salted Nut Roll with Skippy, I designed packaging that seamlessly integrated both brands across wrappers, cartons, corrugated POP display shippers, and bags. Integrating Skippy’s branding, I adapted designs for various printing methods while maintaining brand standards. I also created digital assets for the brand website and Amazon, updating sites to support the launch. Collaborating with Hormel under Pearson’s marketing director, I prepared and presented designs, efficiently implementing feedback. The project earned recognition as an Innovative Product at the 2023 Sweets and Snack Show.

Branding

Image showing the collaboration of Skippy and Pearson to create Skippy’s Peanut Butter Salted Nut Roll with a 2023 award.

Web

Pearson’s website showcasing the new Skippy Peanut Butter Salted Nut Roll.

Digital Imagery

Three images of the Skippy Peanut Butter Salted Nut Roll including box, bar closeup, and nutritional information.

Packaging

Two packages and two individual bars of Skippy's Peanut Butter Salted Nut Roll. One package is King Size. A bag of Skippy Peanut Butter Salted Nut Roll bite sized candies and three individual pieces.

Store Displays

Three images of Skippy's Peanut Butter Salted Nut Roll display boxes. The first two show stand alone boxes and the last two show placement in a store.