Myntz! Breathmints

Brand Strategy
Photography Art Direction
Logo Redesign
Color
Packaging Redesign
POS Design

When the brand transitioned to cleaner ingredients, I saw a chance to revitalize its visual identity. I modernized the packaging and logo design to reflect this change while supporting the introduction of new flavors. This case study showcases how I helped the brand refresh its image while staying true to its market presence.

Strategy

Side-by-side comparison of the previous and refreshed design of MYNTZ! breathmints, displaying the packaging and the candies.

Photography Art Direction

Four tins of MYNTZ! breathmints in different flavors with mint, lemon, tangerine and cinnamon with corresponding fruit and herbs.

An open tin of MYNTZ! breathmints with an unopened tin and scattered mint leaves and mints on a light blue background.

Packaging

Four tins of MYNTZ! breathmints displaying different flavors: Wintermint, Cinnamon, Tangerine Vanilla, and Lemon Ginger.

Two images of MYNTZ! breathmints. The first is a variety box with six tins. The second is a stack of 4 single-flavor boxes.

Store Displays

Two images showcasing MYNTZ! breathmints displays; one display stand alone, the other in a store shelf.

Credit: Myntz! on solid blue backgrounds @Julee Ho and team